Viral Marketing and How to Craft Contagious Content at University of Pennsylvania (Pennsylvania)
Have you ever pondered why certain things are successful and others aren’t? Why do certain goods succeed while others fail? Why do certain concepts succeed while others fail? What fundamental principles underlie viral marketing? This course further discusses how ideas spread and shows you how to use these concepts to sell your concepts, companies, or goods more successfully. You’ll discover how to share knowleair max 270 women nike air max 270 women’s red and black jordan 1 cowboys jersey nike jordan series 06 custom kings jersey nike ispa 270 castelli tutto nano jersey nike air max sale jersey mls adidas yeezy prezzo basso best football jersey custom triathlon jersey air max goaterra 2.0 nike dunk nfldge and influence through social networks, how to grow your impact, how to boost word-of-mouth, and how to make ideas stick. Professor Jonah Berger explains effective techniques for you to leverage buzz to promote virality so that your advertising efforts become more accessible on socialCollege Football Jerseys Ohio State Team Jersey OSU Jerseys Florida state seminars jerseys College Football Jerseys micah parsons jersey College Football Jerseys Ohio State Team Jersey Florida state seminars jerseys OSU Jerseys Iowa State Football Uniforms custom made football jerseys fsu football jersey detroit lions jersey Ohio State Team Jersey media and elsewhere, relying on ideas from his best-selling book, “Contagious: Why Ideas Catch On.” By the conclusion of this course, you’ll know more about how to create sticky messages, spread any concept or habit, and create content that spreads.
Institution: University of Pennsylvania (Pennsylvania)
Subject: Marketing
Level: Introductory
Prerequisites: None
Language: English
Video Transcript: English
What you’ll learn with this course
How to take a peek at customer behavior more closely.
Excellent advice if you work in public relations and social media.
Ways to use viral marketing.
About the instructor
1. Jonah Berger
Jonah Berger is a marketing professor at the University of Pennsylvania’s Wharton School. He also has several papers in prestigious academic journals, and teaches the best online course at Wharton. And his work is often featured in well-known publications including The New York Times, Wall Street Journal, and Harvard Business Review. His books, Contagious: Why Things Catch on and Invisible Influence: The Hidden Forces that Shape Behavior, have sold over a million copies worldwide. And they are available in more than 35 nations. Speaking at important conventions and events like SXSW and Cannes Lions on a regular basis, Berger also provides consulting services to organizations including The Gates Foundation, Apple, Google, GE, Coca-Cola, Vanguard, 3M, and Apple.